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The invention relates to an advertising medium (0l) having at least one surface (02) that is imprinted, or can be imprinted with an advertising imprint (11), which is intended as decoration of a beverage or of a food and has a locking position, wherein the advertising medium (01) requires a minimum of space and has an open position (10) in which an advertising imprint (11) applied to the imprintable or imprinted surface (02) is completely visible and the advertising medium (01) has the advertising effect thereof. The invention further relates to an advertising medium system, comprising at least such imprintable or imprinted advertising medium, and to a display for receiving the at least one advertising medium.

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